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Estate Agency of the Year Awards 2016-2017

We won more Awards in 2016-2017

Our success is growing as a multi award winning agent.

 

CertificateMayfair Best in Marketing 2016 (002)PrintPrint

 

 

What the Judges said 

Howard the Fish is the main character in a long-term marketing campaign designed to grow brand awareness of Howard Cundey. This approach is pretty unusual in the industry and has resulted in an increased audience for the online campaigns so gives the business much greater reach: Howard the Fish seems to have quite a following of people keen to watch his moving travels. The directors were keen to think laterally about the best way of increasing brand recognition and growing market share and felt that one way they could do this to great effect was to target the children’s market as they are probably the most e ective in uencers of parents. Howard the Fish can be seen across both digital and printed materials so there is a book and a website, and he has a substantial social media following. There was clear evidence that Howard Cundey has been able to monetise this following and there is a defnite increase in turnover and profit and an increase in less tangible objectives such as social proof.

Howard Cundey is an agency taking bold steps to meet the changing demands of a 21st century clientele. The directors recognise that customers have ever-changing requirements and they have risen to the challenge of meeting these in every single interaction. They have reduced their high street presence and formed three regional centres, one in each of the three counties they operate in, creating a centralised hub for all services. The branding is extremely effective and is immediately recognisable wherever it’s seen, whether on branded cars or signage at local events. They’ve created a fun character in Howard the Fish and are using him effectively on social media to increase brand awareness and engagement. The culture is inclusive and fun, and the directors have worked hard to ensure that the team continues to feel valued and secure despite the changes to the business.

 

 

 awards-gold-cup

 

We work hard to be a great at what we do, because being average just isn’t good enough in today’s marketplace.

So we go the extra mile to be the best. The feedback, testimonials, comments and praise we receive from you, our clients, makes that effort worth the while. 

And then something like this happens…

…we’re proud to have collected the four awards this year as well as an award for social media previously in 2014.

Sunday-Times-SE Sunday-Times-Training

Sunday-Times-Social-Media Sunday-Times-Med-Agency

Winners are decided based on a rigorous and thorough judging process by a panel of 20 industry experts who assess initial entry submissions before conducting an extensive review of the entrants, which, this year, included over 150 hours of telephone interviews and independent mystery shopping exercises. 

The whole of the judging process was overseen by The Property Ombudsman, Christopher Hamer, and Gerry Fitzjohn, VP of The Property Ombudsman acted as Arbiter.

Thank you Estate Agency of the Year Awards 2015!

Gold - UK Medium "Estate Agency of the Year 2015-2016"

What the judges said

Quality recruitment is the number one priority at Howard Cundey as the directors believe that if they employ the best people, best practice will naturally follow.

They follow the belief that if a company recruits according to attitude and work ethic, that everything else can be taught. The culture at this agency is one of positivity and proactivity and the panel found every evidence that the team buys into this wholeheartedly.

The offices are designed to reflect the branding and ethos however the interiors are also planned according to the location so the fast paced town offices are furnished and set up differently to the more rural locations. Each branch is still instantly recognisable as a Howard Cundey office though.

Every sale is managed by a Client Manager and there were numerous examples of the team exceeding expectations in the service they provided.

Gold - Medium South East "Estate Agency of the Year 2015-2016"

What the judges said

This agency seeks to build long-term relationships with its clients, and the directors understand they can only achieve this aim with the correct people in place. Referrals and repeat business levels are significant and this is due to the expertise and attitude of the Howard Cundey team. Training is continuous, and methods and delivery are amended throughout the progression path to reflect the position of the individual.

Therefore induction training methods and content are very different to the mentoring initiatives that are shared with more experienced members of the team. The directors have identified eight core values intrinsic to the business, and every interaction is undertaken with these in mind. They hold regular internal forums whereby staff can participate in creating plans and strategies for the direction of the business thus ensuring their commitment to delivering on these policies in every customer interaction.

Gold - Social Media "Estate Agency of the Year 2015-2016"

Howard Cundey is an out and out winner in this category. The team identified that social media enables them to reach specific audiences, and they’ve built an enviable online presence. They’ve sought to move beyond gathering likes and followers to build real engagement with the community. There is an exciting blend of online and offline activities, and nowhere was this clearer than with the hugely successful “Howard the Fish”campaign. This is their biggest ever digital campaign and is a shining example of how to get people talking. This started with an online video and was supported by branded printed materials in the office, as well as giveaways such as fish stretch balls. The website was reconfigured so all property searches return fishbowls so all elements were linked. This year has seen them position social media as central to their business, and the directors have committed that all future marketing will be digitally led.

 

Bronze - Training & Development "Estate Agency of the Year 2015"

Howard Cundey has recruited a Director of Estate Agency to head up the dedicated, state of the art training facility. As an experienced trainer with a background in global sales, they have designed a series of generic tutorials alongside bespoke and individualised lessons to create an all-encompassing curriculum.

Training is delivered by individuals from Howard Cundey alongside expert external trainers. There is a culture of peer learning as they’ve identified which employees have a flair for training and they are now delivering sessions to their teams – a sales consultant is the resident expert on the business software, and one of the directors trains on listings.

The directors have sought to personalise incentives so outstanding individual development is rewarded in a number of ways from voucher schemes to bonuses and recognition at the annual awards presentation.

Silver Marketing Negotiator Awards 2016-2017

Certificate

Best Marketing Mayfair Awards 2016-2017

Mayfair Best in Marketing 2016 (002)

What the Judges said 

Howard Cundey are celebrating winning a prestigious national award for exceptional property marketing during 2016. The presentation was held at the recent Mayfair Office annual dinner. The judges commended the amazing “Howard the Fish” campaign and the fresh and innovative way Howard Cundey has communicated across their local communities.

The awards dinner is held at the RAF Club in London’s Piccadilly and is the high point of the year for the UK’s leading independent estate agents.

Firms from across the UK and from overseas met at the dinner, and once again competition for the top marketing awards was fierce.

Tim Foulkes, Director at Howard Cundey says, “We are thrilled to have received this award.  It represents a terrific creative effort across the whole firm and we are more than delighted to have come out top against some of the strongest and most influential firms in the country.”

 

Sunday Times Bronze Innovation of the Year 2016-2017

Print

What the Judges said

 

Howard the Fish is the main character in a long-term marketing campaign designed to grow brand awareness of Howard Cundey. This approach is pretty unusual in the industry and has resulted in an increased audience for the online campaigns so gives the business much greater reach: Howard the Fish seems to have quite a following of people keen to watch his moving travels. The directors were keen to think laterally about the best way of increasing brand recognition and growing market share and felt that one way they could do this to great effect was to target the children’s market as they are probably the most e ective in uencers of parents. Howard the Fish can be seen across both digital and printed materials so there is a book and a website, and he has a substantial social media following. There was clear evidence that Howard Cundey has been able to monetise this following and there is a defnite increase in turnover and profit and an increase in less tangible objectives such as social proof.

Sunday Times Silver Best Estate Agency of the Year in the South-East 2016-2017

Print

Howard Cundey is an agency taking bold steps to meet the changing demands of a 21st century clientele. The directors recognise that customers have ever-changing requirements and they have risen to the challenge of meeting these in every single interaction. They have reduced their high street presence and formed three regional centres, one in each of the three counties they operate in, creating a centralised hub for all services. The branding is extremely effective and is immediately recognisable wherever it’s seen, whether on branded cars or signage at local events. They’ve created a fun character in Howard the Fish and are using him effectively on social media to increase brand awareness and engagement. The culture is inclusive and fun, and the directors have worked hard to ensure that the team continues to feel valued and secure despite the changes to the business.

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